In the second post for my new series The PR Students Experience, I had a chat with Katie Hull who graduated last year from University of Central Lancashire with a BA in Business and Marketing and is now studying a masters in Public Relations at Sunderland University.
In The PR Students Experience we delve into past and present PR students’ modules & topics, course structure, universities’ guidance on how to enter the PR industry, career help, how they’re finding work in the industry and plans for the future.
Choosing to study PR
When studying at UCLan Katie enjoyed learning about public relations and decided she wanted to venture into that industry, however, the university didn’t offer it. She spoke to her personal tutor who tried to put her off the idea by saying it was a “dead industry.”
Katie said that she is very glad that she didn’t listen to his opinions as she’s enjoying her postgrad much more and has really embraced the industry.
Course structure and modules
After logging in to her portal to list the modules, Katie wanted to give a special mention to Public Relations Theory & Practice 1 and 2 as she likes to learn about how much public relations has changed since the different theories were published.
Having studied both marketing and PR, Katie said that she does notice the similarities between the two and understands the confusion from people who haven’t learnt the differences. Even at university one of her modules is called PR & Marketing Communications.
An interesting module that they teach on her course is Public Relations Ethics and Critical Contexts. Katie said she struggled with actually writing for this module because she knows what is right but it was hard to put that into an essay. She did however say that the topics within the module helped with that and that it was an insightful module.
How up-to-date is the course?
Katie said the lecturers and module leaders really help keep the course up-to-date. They encourage keeping an eye on the news and social media and then ask students to bring recent examples to lectures.
She did say that she would’ve liked to learn more about digital PR with examples like SEO and link-building.
I’ve asked everyone about PR measurement and in this case Katie said she hasn’t learnt much about it.
Gaining experience for her CV
Katie’s courses at both universities have given her practical skills that she can talk about when applying for jobs such as presentations to brands and pitching to her tutor.
Alongside university Katie is doing a PR and social media internship for a 3D printing company that print face shields.
If you don’t already, follow Katie on her social media (especially Twitter). She has been so proactive and recently co-hosted #PowerandInfluence with Ella Minty and I. We spoke about being a PR student and our perspectives of PR. Opportunities like these are things that she can discuss on her CV and interviews and will help her stand out.
Katie also has student memberships at CIPR and PRCA and is building her network and knowledge from both. Something her course recommended and her lecturer Deb Sharratt is chair of CIPR North East.
Katie’s most excited about creating good, memorable campaigns for businesses. She’d love to work with some big brands!
At the moment she is looking for work and is up for moving anywhere- especially Paris. If anyone knows of any PR jobs in Paris I’m sure she’d love to hear about them.
If you’d like to be involved in The PR Students Experience then feel free to email me at firstname.lastname@example.org or DM me on Twitter! I’d love to talk to students across the country and the world to see what we are taught about PR at university.
In my next post on The PR Students Experience, I talk to Babett Kürschner who studies a BA in PR at University of the Arts London.