Five Podcasts for PR and Comms Enthusiasts

I’ve only recently gotten into podcasts. I think this comes from people’s recommendations now that I’ve connected with PR & comms people on Twitter. Below I list five of my top podcasts for PR and comms enthusiasts. They will help with uni as well so they are great for students!

I have to really concentrate on something otherwise i’s just background noise, which is why I recommend listening to them while having a meal or on a walk. If you can listen to them while doing work then I envy you!

1. The Influencer Marketing Lab – Steve Guthrie

I’m a big fan of Scott’s podcast as influencer marketing is something I’m interested in. Scott and his special guests always delve into interesting topics and it’s a very relevant subject so I highly recommend listening.

Influencer marketing has been a widely debated part of PR & comms since the pandemic started, from the positives of working with influencers to their controversial visits to Dubai and breaking lockdown rules. Scott covers all bases in his podcast.

2. Have You Got 5 Minutes? – Rebecca Roberts & Harriet Small

Rebecca and Harriet’s podcast is a great one if you don’t have a lot of time. Their usual podcast lasts around 10 minutes! Have You Got 5 Minutes? is fairly new so you can catch up quickly as well.

Rebecca and Harriet cover topics in the news or things that are popular in the PR & comms industry. They touch on those passing thoughts or questions you were wanting to ask in your next lecture, so they cover anything they think people will find useful – go check it out.

3. Future PRoof Podcast – Sarah & Stephen Waddington

PR power couple Sarah and Stephen Waddington host this podcast that has been running since 2016! With the vast knowledge the pair have, the podcast is full of useful and great information about the business of PR, marketing and social media.

Their most recent episode covered a range of topics from Jackie Weaver to exiting lockdown (which we now have a timeline for). Each episode covers a lot so sit down with a coffee and give it a good listen, their thoughts are worth every minute.

4. Inside PR – Joseph Thornley

Now, this podcast isn’t currently active (last updated 2019), but its previous episodes covered a lot about the PR industry that will still be relevant. Martin Waxman, Gini Dietrich and Joseph Thornley all co-host this show and sometimes bring in a guest or two for their thoughts.

This podcast has been running for years so there are a lot of episodes to choose from. Take your pick from algorithms, YouTube and much more.

5. The PR Week – PR Week

You probably already know about PR Week, one of the go-to places for industry news. Luckily for us, they have a podcast too. Each week they catch up on industry news and trends so if you need some examples for your next seminar you can try giving it a listen!

The podcast brings different guests each week to discuss the various topics and provide experience from their time in the industry. I highly recommend as some of the guests come from big companies such as Google or Microsoft.

Photo by cottonbro on Pexels.com

Comms Slip Up: The Government’s Sexist Stay Home Save Lives Ad

The government has withdrawn their most recent ad for ‘Stay Home, Save Lives’ after the backlash it received for being sexist.

In this advert women can be seen doing all of the domestic chores and just one single man relaxing on the sofa. Way to be with the times, right. This latest ad indicates that the government don’t listen to the public, they don’t find ways to relate and they don’t understand the modern lives of people within the UK. Not the best thought to have about the people that run the country.

Opinions about the government have been mixed throughout the pandemic and slip ups like this just enhance the negative views people have had about the government’s communication throughout COVID-19. To be taken seriously their ads should be respected by the public and in this case, they will have lost a lot of respect from women across the UK. It is the twenty-first century but the government don’t seem to be living in it.

The government statement stated that it does ‘not represent their views on women,’ but if that was the case why had it been made and approved for use? Someone at the PR firm clearly thought, yes, this will work.

Below is a revised version of the ad by a lady called Kim French, which is fitting for the world we live in now.

If the government want their ads to help prevent the spread of Coronavirus, then they need to make them relevant and representative of everyone. No one is saying women don’t often do the household chores, but the government’s add indicates that it’s ONLY women doing them. I understand that government PR & comms has been difficult over the last year but we aren’t in the 1950s anymore and things have changed.