About Sophie Smith


Welcome everyone, my name is Sophie and I am the voice of sophsnextstep.com. As you may have read, this blog focuses on PR and lifestyle. I started the blog at the beginning of 2021 and it has provided me with so many opportunities already.

A bit about me:

My undergraduate degree was in Maths with Management at Newcastle University. At school I loved maths and was always impressed with myself for doing well, so I decided to pursue a degree in it. 3 years into the degree I realised it wasn’t for me anymore so I switched to something that suited me better- Media and PR. Best choice I’ve ever made and I’ve fully embraced the PR industry this past year.

I started my blog in January and since then I have been featured 15 times in PR Place’s best student blogs of the week, I also came third in the best student bloggers of the year. An incredibly proud achievement after blogging for only 6 months.

Alongside my degree I have two jobs, the first one is with Stephen Waddington as a junior consultant for Wadds Inc. The role includes: research, development and writing of content for books and reports; being co-editor of the COVID-19 UK Public Relations Startup Agency Report; helping with the monthly WaddsCon virtual event; ad hoc social media and writing support; and writing press releases for trade media and bloggers.

I am also the social media intern for Newcastle University Students’ Union where I have been working alongside the Director of Communications Ann Cooper. During my role I have helped create the Student Insight Panel, conducted surveys and discussion groups and consequently written reports on Newcastle students’ opinions of NUSU’s communications. This feedback is being used to create a NUSU awareness campaign for the upcoming academic year.

Over the last two years I have worked with numerous university societies. In the 2019-20 academic year I was a co-president for Newcastle Maths Society. Luckily, the winter ball could go ahead as our summer ball at Alnwick Gardens was sadly cancelled.

Then, in the 2020-21 academic year, I ran a committee of 26 students as president of Newcastle’s Raising and Giving Society, a fundraising society that spearheads all student volunteering and fundraising at Newcastle University. Adapting to the lockdown regulations, we ran the first ever ‘Fun-sized RAG Week’ an online version of our annual RAG week. I’m currently volunteering for FareShare North East on their media team, a connection I made through RAG.

Most recently, I have been working with Newcastle’s Fashion Society on the PR and marketing team for the fashion show, creating TikTok content, writing press releases and working on media and influencer outreach.