About Soph’s Next Step

Welcome everyone, my name is Sophie and I am the voice of sophsnextstep.com. I am in my twenties and work in the content SEO and digital PR industry.

Soph’s Next Step is a digital, public relations and lifestyle blog. This blog will be my place to comment on and discuss all things PR, content and lifestyle, with some content on student-related topics related to my previous studies.

Latest posts

Working with Stephen Waddington on the COVID-19 UK PR agency startup report

Over the last 3 months I have been working alongside Stephen Waddington at Wadds Inc. to develop a dataset of all of the agencies that started since the January 2020. The aim was to find what the driving motivations behind these COVID-19 agency startups are, to spot any trends, and to understand the specialisms that are becoming popular in PR.

The PR Students Experience: Ella McLaren

In this week’s the PR Students Experience, I spoke to Ella McLaren who is just finishing her second year on the PR degree at University of the Arts London. Below I talk about all of the projects Ella has worked on alongside her degree as well as her plans for a future in the music industry.

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